The answer to this question is not as obvious as it may seem. The first thing you should ask yourself is: what do you need the API for? After all, both options have their upsides and downsides.
The first seemingly obvious upside of WhatsApp API is its “officialness” and safety. However, because of some substantial limitations, not every company can benefit from them. The list of limitations is presented below:
The price. The monthly payment for using the official WhatsApp API varies from a few hundred dollars to thousands of dollars. The price does not include the connecting cost and the cost of individual WhatsApp messages. Besides, since the rates are managed by WhatsApp itself, it is not always possible for agents to tailor them to your individual needs. To learn more about the prices, go to the developer’s official website: https://developers.facebook.com/docs/whatsapp/pricing#usd
To connect to the official API, businesses must have a message turnover of at least 15,000 per month which may be too many for some companies.
WhatsApp does not partner with every business. For example, while finances and real estate are interesting for it, companies selling vitamins or drugs do not get approved by the messenger.
Dealing with WhatsApp’s official representatives to obtain their “white” API is an extremely energy-consuming procedure. Gathering and putting in order various documents, going through verification processes, creating and approving of templates — all of this may take a lot of your time and still result in denying you the access. Yes, unfortunately, this scenario is probable, too.
It is true that to have a work phone number banned is every company’s nightmare. No one would like to find themselves in a situation like this. According to WhatsApp’s statistics, every month, the messenger bans around 2,000,000 users for violating their policy.
Of course, this does not mean that unofficial APIs do not care about their customers. For example, in the case of our WhatsApp Business API, we protect our clients by offering them individual IPs, safe authorization, and a system of artificial guards, such as a messaging queue to prevent bulk messaging and escape a ban. There are also systems that allow for emulating phones on a computer so that your activity would not depend on a physical device. Of course, these measures will not help if users ignore WhatsApp’s rules and spam their clients. Even with the official API, you can still be banned for violating WhatsApp’s policy. But if you combine all the safety tools offered by WhatsApp Business API with an intelligent use of the service, your phone number will be absolutely safe.
WhatsApp Business API was designed to overcome these limits & hence, gives you far more flexbility, scalibility and ability to scale your campaigns on much larger volume yet staying under the radar, keeping all your WhatsApp channels active & working as a Chatbot 24 x 7, 365 days a year.