What’s the story behind WhatsApp Business API?

Initially, WhatsApp, unlike, say, Telegram, kept their API closed, which was why developers could not offer programming solutions for WhatsApp — there were neither integrations with CRM or ERP systems nor popular chatbots. In those misty times, programmers created or looked for unofficial gateways that provided access to WhatsApp API. Those solutions can still be found on Github. Heck, even our project started as an open source code with the name WhatsAPI (Ref: https://github.com/venomous0x/WhatsAPI) The problem with using those libraries is that, from time to time, WhatsApp issues updates which is why the solutions become obsolete and phone numbers get banned almost immediately. With WhatsApp Business API all the updates are managed by our dedicated team of expert developers who understand the WhatsApp algorithm on much deeper level.

As time went by, businesses began to feel the need for WhatsApp more and more. The messaging format is very convenient for clients and, with its 2 billion users, WhatsApp has become the most popular messenger. We asked the opinion of many marketing specialists as to why WhatsApp was so popular, and they all gave about the same answer: “I’m not sure why but people like it.” It seems that WhatsApp has already gained a critical mass of users that will help to keep it going.

Anyway, where there is demand, there will be supply. At the moment, we see a rise in companies who offer their APIs for WhatsApp. Most of them use the WhatsApp WEB protocol (we will expand on protocols below). Naturally, WhatsApp Business API offers a WhatsApp API, too.

We developed our solution starting in 2015 when we worked at integration on frontlabs.org . We have always positioned it as a tool for businesses and software developers. But, the major difference between our tool and other WhatsApp API provider is between our usage of WhatsApp Hash Channels which automatically allows us to scale WhatsApp campaigns by using 1000s of WhatsApp Channels and convert them into real user like behaviour and into real time Chat bots.

In 2017, WhatsApp released its official API. At first, during the test period, the API was only available to a few major companies. Since then, the number of organizations that have access to the WhatsApp official API has increased. To get the access, businesses must make an agreement with WhatsApp’s official partners and follow a set of WhatsApp’s current regulations. The latter imply a lot of limitations that you can find listed in the table below in our next question answered.

To see the list of current WhatsApp’s official partners, go to https://www.facebook.com/business/partner-directory/search?solution_type=messaging. This information is important, as there has been a rise in companies that mislead their clients into thinking that they are WhatsApp’s official partners.

WhatsApp Business API is completely independent & 3rd party WhatsApp Business API automation tool.

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